Winograd and Flores in their book Computers and Cognition propose that technology design should be concerned primarily with Ontological Design. This is the designing of a way of being, not only concerned with aesthetics, ergonomics, and experience but directly with cognition and perception. In this light, they uncover technology’s role as a catalyst and facilitator of human evolution.
The way we perceive our world undeniably determines the capacity to which we may act in it. Rationalistic paradigms based on reductionist declarations of the Cartesian Division have served scientific thought in its grappling with many fundamental issues about reality. However, as our investigation into our being has furthered we have uncovered increasingly complex phenomena. To this the extant positivistic approach is becoming an incapable paradigm in many areas of scientific thought, both natural and artificial.