The Flow: Educate. Empower. Change

Menstruation is often misrepresented, stigmatized, and ignored. A lack of education and distorted view of periods in society greatly impacts young menstruators as they begin to have periods and can have long-term negative effects on their physical, mental, and emotional wellbeing. In order to design a project that effectively addressed this global problem, we used the Human Centered Design approach. This process has three steps: Inspiration, Ideation, and Implementation. During the Inspiration phase, we conducted expert interviews with professionals in the field of menstrual health and completed a literature review to further our understanding of the issues facing menstruators. After completing the stage of Inspiration, we decided to develop strategies to educate, empower, and change attitudes towards menstruation. During the Ideation stage, we worked with consultants to develop a website and social media campaign that allowed us to reach our target audience efficiently and effectively. During our Implementation phase, we completed our website and obtained feedback from our partner organizations, experts, and an ample of our target audience, and used this information to improve our website. Next, we published our website and began the social media campaign. After this, we used questionnaires to gather feedback from our target audience as a way to evaluate our progress. We assessed our outcomes by looking at the quantitative indicative of our social media followings and website interactions. We assessed our impact by conducting a content analysis of shared stories and discussions through brand based hashtags and social media posts. Our goal is to empower menstruators, and through them, everyone, to take control of their bodies and break the cycle of silence through increasing and normalizing the conversation surrounding menstruation.

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About Giorgio Bertini

Research Professor. Founder Director at Learning Change Project - Research on society, culture, art, neuroscience, cognition, critical thinking, intelligence, creativity, autopoiesis, self-organization, rhizomes, complexity, systems, networks, leadership, sustainability, thinkers, futures ++
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