Category Archives: Perception

Epistemological Problems of Perception

The central problem in the epistemology of perception is that of explaining how perception could give us knowledge or justified belief about an external world, about things outside of ourselves. This problem has traditionally been viewed in terms of a … Continue reading

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The Case Against Reality

Cognitive scientist Donald Hoffman explains why human perceptions of an independent reality are all illusions. The professor of cognitive science argues that the world is nothing like the one we experience through our senses. As we go about our daily … Continue reading

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The effect of Culture on Perception and Cognition: A conceptual framework

Researchers are increasingly recognizing the role of culture as a source of variation in many phenomena of central importance to consumer research. This review addresses a gap in cross-cultural consumer behavior literature by providing a review and conceptual analysis of the effects … Continue reading

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